Complete ERP and E-Commerce Integration for Lifestyle Brands

A Journey into Imagination with a Leading
Lifestyle Brand

Renowned Belgian lifestyle brands seek the expertise of Sonical to implement an ERP package and a product information management and e-commerce platform. In collaboration with DynamicWeb and Microsoft Dynamics 365 Business Central, a true omnichannel shopping experience is created for the B2C and B2B customers of various lifestyle brands, ranging from baby products to outdoor clothing brands.

Growth as a key driver for integration

With a strong presence in Belgium and expansion across Western Europe and beyond, most lifestyle brands extend beyond their own webshops. They can also be found on various e-commerce platforms, necessitating an integrated solution. To facilitate the exchange of product information and enhance customer relationships, we provide an ERP software package and a customer relationship management tool.

A threefold sales process optimization solution

Putting the pieces of this complex puzzle together,

we came up with a future-proof solution which comprises of three reliable and complementary software products:

Microsoft’s all in one ERP Package 

An all-in-one business platform combining content management, e-commerce, product information management and marketing capabilities

CRM system that integrates seamlessly with Business Central

What exactly is so future-proof about these choices?

Each of these applications works just as well separately as together. True to our approach of using systems for their intended purpose, we avoided customizing the ERP code.

After all, any customization would interfere with a later move to other applications if chosen. The flow as we have integrated it across lifestyle brands allows for flexibility, meaning that one customization does not affect another aspect in the process.

Are you looking to streamline your business processes through Business Central?

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